"An historic Times Square venue, a host of Matt Lauer's stature and the presence of so many figure skating luminaries will make this event a momentous night for the U.S. Figure Skating family," said David Raith, executive director of U.S. Figure Skating.
RISE will appear in nearly 500 theaters, including AMC Entertainment Inc., Celebration! Cinema, Cinemark USA Inc., Clearview Cinemas, Cobb Theatres, Georgia Theatre Co., Goodrich Quality Theatres, Hollywood Theaters, Rave Motion Pictures, R/C Theatres and Regal Entertainment Group movie theaters, as well as The Beacon Cinema (Pittsfield, Mass.), Carolina Theatre (Asheville, N.C.), Palace Cinema 9 (South Burlington, Vt.) and Penn Cinema (Lititz, Pa.), through NCM's exclusive Digital Broadcast Network-North America's largest cinema broadcast network.
"U.S. Figure Skating fans of all ages will not want to miss the opportunity to honor and celebrate the lives of those lost in this tragic accident 50 years ago," said Dan Diamond, vice president of NCM Fathom. "RISE brings together skating legends and superstars for one night in an evening of skating and remembrance live from New York for fans in local movie theaters across the country."
Proceeds from RISE and the Feb. 17, 2011, event will be used to further the mission of U.S. Figure Skating's Memorial Fund, which was established Feb. 23, 1961, as a living tribute to those that lost their lives in the crash. The Memorial Fund awards approximately $300,000 annually in grants and scholarships to skaters, recognizing excellence both on and off the ice.